Mistakes to Avoid When Building Website Traffic

Increasing traffic to your site is a strategic and deliberate process which you should master if you want to grow your company. Most people spend their days wondering what they could possibly be doing wrong and why they are not getting the traffic they would like.

Mistakes to Avoid When Building Website Traffic

  • Poor grammar and language: There is nothing as irritating as navigating through a website and bumping upon several grammatical, spelling and language mistakes. This not only shows an absolute lack of professionalism, but it also makes it unlikely for your customers to trust you. They will not only leave your site, but they will also never come back.
  • Lack of mobile version: Most people access the internet on their mobile phone, so it would be a big mistake if your website is not designed to open correctly on mobile. If you are not sure of how to go about it, you can reach out to a web developer to guide you on how to do it.
  • Low-quality photos: If the images on your website are low quality, nobody will want to spend their time navigating through them. Get a good camera or a professional photographer to take the photos.
  • Writing mediocre content: Everyone who comes to your site would want to find something captivating which will keep them hooked. If your content is shallow and boring, you can be sure that they will move to the next site. To get good material, have guest writers and bloggers to write for you occasionally.
  • Having expired content on your site: If you want to increase traffic to your site, you should be regularly updating content. If you had offers and promotions which have since expired, update that and keep churning new content.
  • Ignoring social media: You should not ignore social media if you want to attract massive traffic to your site. Sites such as Facebook, Instagram, YouTube and Twitter have the potential of making more people rush to your website. First, create a following on social media and then link your site.
  • Not responding to questions and comments: There will be instances when your customers will ask questions and seek clarification. They will be put off if they do not get feedback, and it will make them feel you do not value them.

The trick to increasing traffic is to continually remember that you want to create a lasting relationship with the audience. Think about what would make them want to keep coming back.